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The role of trust in creating...
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Studierende
Brasilien
36,593
Brazil
27,988
Beziehungsmarketing
25,156
Relationship marketing
25,128
Hochschule
23,966
Higher education institution
19,839
Students
14,729
Konsumentenverhalten
10,142
Consumer behaviour
10,129
Deutschland
6,745
Kundenzufriedenheit
5,637
Customer satisfaction
5,628
Germany
5,464
USA
5,391
United States
5,173
Dienstleistungsqualität
4,723
Service quality
4,698
Studium
4,599
University education
4,460
Theorie
4,352
Theory
4,305
Markenführung
2,977
Brand management
2,976
Zielgruppe
2,841
Social Web
2,560
Social web
2,557
Marketingmanagement
2,454
Target group
2,447
Unternehmensgründung
2,446
Marketing management
2,425
Bildungsverhalten
2,395
Business start-up
2,384
Educational behaviour
2,353
Forschungskooperation
2,326
Research collaboration
2,303
Innovation
2,261
Lieferantenmanagement
2,243
Supplier relationship management
2,241
Indien
2,236
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Free
5,675
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3,970
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8,268
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6,458
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37
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82
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82
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56
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50
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46
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43
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30
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29
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19
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19
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14
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9
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9
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9
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English
14,055
German
587
French
61
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15
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10
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8
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8
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7
Hungarian
6
Croatian
5
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5
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4
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4
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4
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3
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3
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2
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1
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1
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Usman, Osly
71
Zafar, Basit
62
Oreopoulos, Philip
48
Stinebrickner, Todd R.
45
Stinebrickner, Ralph
43
Zölitz, Ulf
43
Smith, Jonathan
41
Avery, Christopher
34
Wolter, Stefan C.
32
Wiswall, Matthew
30
Arcidiacono, Peter
29
Woessmann, Ludger
29
Baert, Stijn
27
Ehrenberg, Ronald G.
27
Fairlie, Robert W.
24
Lindo, Jason M.
23
Cortes, Kalena E.
22
Figlio, David N.
21
Gershenson, Seth
21
Hurwitz, Michael
21
Lovenheim, Michael F.
21
Pellizzari, Michele
21
Petronijevic, Uros
21
Turner, Sarah E.
21
Dwenger, Nadja
20
Dynarski, Susan M.
20
Hoxby, Caroline M.
20
Turner, Lesley J.
20
Bettinger, Eric
19
Bratti, Massimiliano
19
Delaney, Judith
19
Devereux, Paul J.
19
Kübler, Dorothea
19
Lange, Thomas
19
Lochner, Lance
19
Ransom, Tyler
19
Rozelle, Scott
19
Swensen, Isaac D.
19
Yannelis, Constantine
19
Black, Sandra E.
18
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National Bureau of Economic Research
261
OECD
133
Schweiz / Bundesamt für Statistik
22
World Bank Group
18
Organisation for Economic Co-operation and Development
17
IGI Global
11
New York University / Research Center for Human Relations
10
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Schweiz
8
Springer Fachmedien Wiesbaden
8
World Bank
7
Deutsches Zentrum für Hochschul- und Wissenschaftsforschung
6
Centre for Educational Research and Innovation
5
Deutscher Akademischer Austauschdienst
5
Europäische Kommission / Generaldirektion Bildung und Kultur
5
Hochschulrektorenkonferenz
5
OECD / Programme for International Student Assessment
5
University of Strathclyde / Department of Economics
5
Zentrum für Europäische Wirtschaftsforschung
5
American Council on Education
4
Edward Elgar Publishing
4
Fachhochschule Jena
4
Hochschul-Informations-System GmbH
4
USA / Bureau of Labor Statistics
4
British Council
3
Carnegie Commission on Higher Education
3
Deutschland / Bundesministerium für Bildung und Forschung
3
Higher Education Policy Institute <Oxford>
3
Kassel University Press GmbH
3
Leibniz Universität Hannover / Center für Wirtschaftspolitische Studien
3
London Economics Ltd
3
Manchester Metropolitan University
3
National Institute of Economic and Social Research
3
Social Science Research Council
3
Österreichisches Institut für Wirtschaftsforschung
3
Association of Universities of the British Commonwealth
2
Bundesweite Gründerinnenagentur
2
Central Bureau of Statistics
2
College Entrance Examination Board
2
Council for Higher Education
2
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Economics of education review
330
Discussion paper series / IZA
321
Journal of education for business
293
NBER working paper series
259
Working paper / National Bureau of Economic Research, Inc.
208
IZA Discussion Paper
203
NBER Working Paper
197
The international journal of management education
157
Journal of career development
154
Journal of marketing education : JME
128
Journal of the Academy of Business Education : JABE
115
Journal of vocational behavior
112
Journal of marketing for higher education
111
CESifo working papers
99
Education economics
91
Journal of teaching in international business
78
Journal of management education : a publication of the Organizational Behavior Teaching Society
74
The journal of economic education
64
Journal of accounting education
62
Journal of business ethics : JOBE
62
Business education & accreditation : BEA
57
Issues in accounting education
56
Applied economics
55
IZA Discussion Papers
51
Journal of management education : the official publication of the Organizational Behavior Teaching Society
51
Academy of Management learning & education : AMLE
50
Working paper
50
Applied economics letters
49
Advances in accounting education : teaching and curriculum innovations
46
Journal of economic behavior & organization : JEBO
44
Journal of financial education
44
Labour economics : official journal of the European Association of Labour Economists
43
Journal of public economics
42
Journal of business research : JBR
38
Journal of human resources : JHR
38
OECD Education Statistics
38
CESifo Working Paper Series
37
Discussion paper
37
International journal of education economics and development
37
CESifo Working Paper
36
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ECONIS (ZBW)
14,548
EconStor
200
RePEc
8
OLC EcoSci
3
ArchiDok
2
USB Cologne (EcoSocSci)
2
Showing
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1
How to connect with your best student prospects : saying the right things, to the right
students
, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
2
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
3
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
4
Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten
-
2007
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
Saved in:
5
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
Saved in:
6
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
7
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
8
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
10
Students
' trust, value and loyalty: evidence from higher education in
Brazil
Sampaio, Cláudio Hoffmann
;
Perin, Marcelo Gattermann
; …
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009655113
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