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Supplier relationship management
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
45
Markenführung
45
Marketing management
29
Marketingmanagement
29
Relationship marketing
27
Beziehungsmarketing
26
Brand image
22
Markenimage
22
Social Web
21
Social web
21
Brand
19
Markenartikel
19
Firm performance
18
South Africa
17
Südafrika
17
Unternehmenserfolg
17
International marketing
16
Internationales Marketing
15
Marketing
15
Lieferantenmanagement
14
Strategic management
14
Strategisches Management
14
USA
14
United States
14
Advertising
13
Corporate reputation
13
Firmenimage
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Bibliometrics
10
Corporate culture
10
Creativity
10
Internet
10
Kreativität
10
Unternehmenskultur
10
B-to-B-Marketing
9
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Undetermined
7
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Article
13
Book / Working Paper
1
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13
Aufsatz in Zeitschrift
13
Language
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English
14
Author
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Pitt, Leyland F.
6
Abratt, Russell
3
Berthon, Pierre R.
3
Hultman, Magnus
3
Ewing, Michael
2
Katsikeas, Constantine S.
2
Skarmeas, Dionysis
2
Spyropoulou, Stavroula
2
Banin, Abena Yeboah
1
Berthon, Jean-Paul
1
Bick, Geoff
1
Boso, Nathaniel
1
Cai, Feng
1
Campbell, Colin
1
Campbell, Colin L.
1
Chakrabarti, Ronika
1
Cheng, Zixuan Mia
1
Crittenden, Victoria Lynn
1
Ewing, Mike
1
Flax, Jeremy
1
Griffith, Andrew S.
1
Halvorson, Wade
1
Honeycutt, Earl D.
1
Hughes, Paul
1
Kleyn, Nicola
1
Leonidou, Constantinos N.
1
Mishra, Sagarika
1
Morris, Michael H.
1
Mostaghel, Rana
1
Nemkova, Ekaterina
1
Oghazi, Pejvak
1
Palihawadana, Dayananda
1
Parida, Vinit
1
Patel, Pankaj C.
1
Plangger, Kirk
1
Salehi-Sangari, Esmail
1
Souchon, Anne L.
1
Thwaites, Des
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing
1
Health marketing quarterly
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
14
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1
The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula
;
Skarmeas, Dionysis
;
Katsikeas, …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
Saved in:
2
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
Saved in:
3
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
4
Global marketing in business-to-business contexts : challenges, developments, and opportunities
Leonidou, Constantinos N.
;
Hultman, Magnus
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 102-107
Persistent link: https://www.econbiz.de/10012026160
Saved in:
5
Salesperson improvisation : antecedents, performance outcomes, and boundary conditions
Banin, Abena Yeboah
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 120-130
Persistent link: https://www.econbiz.de/10011622838
Saved in:
6
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
7
The consumer-provider relationship in the dental industry
Griffith, Andrew S.
;
Abratt, Russell
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10010196476
Saved in:
8
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
9
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
10
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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