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~subject:"Supplier relationship management"
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Towards a marketing renaissanc...
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Supplier relationship management
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
24
Value creation
20
Marketingtheorie
19
Betriebliche Wertschöpfung
18
Dienstleistung
17
Marketing management
17
Lieferantenmanagement
16
Marketingmanagement
16
Dienstleistungsgewerbe
15
Absatz
13
Services
11
Dienstleistungssektor
10
Service-dominant logic
10
Service logic
9
Service-Dominant Logic
9
Customer integration
8
Kundenintegration
8
Service quality
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
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4
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9
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7
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9
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9
Arbeitspapier
2
Graue Literatur
2
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2
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Aufsatzsammlung
1
Case study
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Language
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English
16
Author
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Grönroos, Christian
16
Helle, Pekka
2
Viio, Paul
2
Davey, Janet
1
Ferreira, Ana Cristina
1
FitzPatrick, Mary
1
Gummerus, Johanna
1
Hilletofth, Per
1
Kauppinen-Räisänen, Hannele
1
Mukhtar, Umer
1
Pimenta, Márcio Lopes
1
Ravald, Annika
1
Varey, Richard J.
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Meddelanden från Svenska Handelshögskolan
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of service management
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Source
All
ECONIS (ZBW)
16
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1
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
2
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
3
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
4
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
5
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
6
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
7
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
8
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
Saved in:
9
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
1
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