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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael; Hickman, Thomas M. - In: The journal of product & brand management 31 (2022) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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Enhancing brand equity through sustainable tourism marketing : a study on home-stays in Malaysia
Janjua, Zain ul Abedin; Gengeswari Krishnapillai; … - In: Asian Academy of Management journal 28 (2023) 1, pp. 237-263
This study examined the antecedent and consequent relationship between sustainable tourism, marketing, and brand equity …. The findings of the study suggested that the antecedent (sustainable tourism marketing), the consequent (brand equity … authorities (PLA) as a moderator in STM and brand equity relationship. RCBHs can employ tailor-made promotion policies for the …
Persistent link: https://www.econbiz.de/10014321357
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia; Nadanyiova, Margareta - In: Corporate Practices: Policies, Methodologies, and …, (pp. 951-962). 2024
Persistent link: https://www.econbiz.de/10014575122
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A bibliometric analysis of green branding research from 2000 to 2019
Khandelwal, Utkal; Tripathi, Vikas; Gupta, Ashish - In: Vision : the journal of business perspective 28 (2024) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10014634384