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Sustainable marketing : marketing re-thought, re-mixed and re-tooled

Peattie, Kenneth J. - In: Critical marketing : defining the field, (pp. 193-210). 2007

Persistent link: https://www.econbiz.de/10003534565

Researching the unselfish consumer

Peattie, Kenneth J. - In: Handbook of developments in consumer behaviour, (pp. 202-245). 2012

Persistent link: https://www.econbiz.de/10009569458

Rethinking marketing

Peattie, Kenneth J. - In: Longer lasting products : alternatives to the throwaway …, (pp. 243-272). 2010

Persistent link: https://www.econbiz.de/10008758463

Developing and delivering social science research for sustainability

Peattie, Kenneth J. - In: Researching sustainability : a guide to social science …, (pp. 17-33). 2011

Persistent link: https://www.econbiz.de/10009348079

Special issue: Perspectives on sustainable consumption

Peattie, Kenneth J. (contributor) - 2009

Persistent link: https://www.econbiz.de/10003834292

Sustainability marketing : an innovative conception of marketing

Peattie, Kenneth J.; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 5, pp. 8-15

Persistent link: https://www.econbiz.de/10008663419

Social marketing for a sustainable environment

Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011

Persistent link: https://www.econbiz.de/10009380547

Behaviour an climate change : consumer perceptions of responsibility

Wells, Victoria K.; Ponting, Cerys A.; Peattie, Kenneth J. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 808-833

Persistent link: https://www.econbiz.de/10009310363

Sustainability marketing : a global perspective

Belz, Frank; Peattie, Kenneth J. - 2012 - Second edition

Persistent link: https://www.econbiz.de/10009613461

Reconsidering place branding : "connecting the dots" between placemaking, policy making and sustainable development

Reynolds, Laura - In: Welsh economic review : WER 28 (2021), pp. 14-22

This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices. To achieve these aims, it is suggested that a greater unison...

Persistent link: https://www.econbiz.de/10012487968