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The organization of creativity in Japanese advertising production

Moeran, Brian - In: Human relations 62 (2009) 7, pp. 963-985

Persistent link: https://www.econbiz.de/10003873462

Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation

Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866

Persistent link: https://www.econbiz.de/10012178439

Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee

Bushra, Mazia Fateen; Ahmad, Ayaz; Ahmad, Wisal; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013401629

To change or not to change : how regulatory focus affects change in dyadic decision-making

Spanjol, Jelena; Tam, Leona - In: Creativity and innovation management 19 (2010) 4, pp. 346-363

Persistent link: https://www.econbiz.de/10008760060

To Change or Not to Change : How Regulatory Focus Affects Change in Dyadic Decision-Making

Spanjol, Jelena; Tam, Leona - 2010

Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such...

Persistent link: https://www.econbiz.de/10014188611