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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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A new performance paradigm : watermelon effect in HR services
Ionel, Irina; Balahur, Doina - In: CES working papers 16 (2024) 1, pp. 39-63
further innovation, setting the stage for failure in keeping employees engaged. Furthermore, we believe that now more than …
Persistent link: https://www.econbiz.de/10014582156
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Innovation management and market evolution
Schwartz, Sandra L. - 1986
Persistent link: https://www.econbiz.de/10000692093
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Effective marketing of technical innovation
Czuchry, Andrew J.; Yasin, Mahmoud M. - In: International journal of business innovation and research 1 (2006/07) 4, pp. 448-463
Persistent link: https://www.econbiz.de/10003787584
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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan - In: Consumerism and the co-operative movement in modern …, (pp. 197-221). 2009
Persistent link: https://www.econbiz.de/10003916657
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325