recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main … findings are robust to several variations, including price and salience competition as well as varying quality of the available …

Paid search has become the mainstream platform for online advertising, further intensifying competition between …-search advertising, the effects of competition (measured by the number of ads on the paid-search listings) on click volume and the cost … findings help paid-search advertisers assess the impact of competition on their entry decisions and advertising profitability …