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Advertising Content and Viewer Attention : The Role of Ad Formats
Dukes, Anthony J. - 2020
Ad content and viewer attention are strategically intertwined. Consumers watch an ad only if they expect sufficient benefit to doing so and advertisers structure ad content (information and entertainment) to make it attractive for consumer attention. We conceptualize these strategic interactions...
Persistent link: https://www.econbiz.de/10012824963
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Rhetoric in televised FMCG advertisements and its impact on viewers
Upadhyaya, Pooja; Shukla, Amit - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 57-76
Persistent link: https://www.econbiz.de/10013040794
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Gesundheitsökonomische Aspekte des Krankheitsbildes Depression
Fischer, Juliane; Bölscher, Jens; Schulenburg, … - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001571843
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A proposed model for economic evaluations of major depressive disorder
Haji Ali Afzali, Hossein; Karnon, Jonathan; Gray, Jodi - In: The European journal of health economics : HEPAC ; … 13 (2012) 4, pp. 501-510
Persistent link: https://www.econbiz.de/10009562073
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Periodic pricing and perceived contract benefits
Atlas, Stephen A.; Bartels, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 350-364
Persistent link: https://www.econbiz.de/10011900561
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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest - 2007
Persistent link: https://www.econbiz.de/10009707363