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Theorie
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80
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International journal of industrial organization
40
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39
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Lehrbuch
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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Journal of economic behavior & organization : JEBO
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Schriften zu Marketing und Management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Berichte aus der Betriebswirtschaft
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Discussion paper / Centre for Economic Policy Research
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Jahrbuch der Absatz- und Verbrauchsforschung
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American journal of agricultural economics
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The American economic review
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The Rand journal of economics
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CESifo Working Paper
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Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
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1
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
2
Coordination of pricing,
advertising
, and production decisions for multiple products
Bajwa, Naeem
;
Sox, Charles R.
- In:
International journal of services and operations management
22
(
2015
)
4
,
pp. 495-521
Persistent link: https://www.econbiz.de/10011459037
Saved in:
3
An analytical framework for retailer price and
advertising
decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
4
Too popular, too fast : optimal
advertising
and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
5
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
Saved in:
6
Applying social
cognition
to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
7
Resistance of public personnel to open government : a cognitive theory view of implementation barriers towards open government data
Wirtz, Bernd W.
;
Piehler, Rovert
;
Thomas, Marc-Julian
; …
- In:
Public management review
18
(
2016
)
9
,
pp. 1335-1364
Persistent link: https://www.econbiz.de/10011607290
Saved in:
8
Employee learning theories and their organizational applications
Ismail, Abdussalaam Iyanda
;
Abdul Halim Abdul Majid
; …
- In:
Academic journal of economic studies
3
(
2017
)
4
,
pp. 96-104
Persistent link: https://www.econbiz.de/10011774562
Saved in:
9
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
10
Framing effects in taxation : an empirical study using the German income tax schedule
Traub, Stefan
-
1999
Persistent link: https://www.econbiz.de/10001397630
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