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Polysemy in Advertising
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International journal of industrial organization
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American journal of agricultural economics
15
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ECONIS (ZBW)
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1
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
2
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
Saved in:
3
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine
;
Hamilton, Rebecca W.
-
2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
Saved in:
4
Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.
;
Hawaldar, Iqbal Thonse
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
Saved in:
5
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
6
Modelling consumer responses to
advertising
slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
7
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
8
Theoretical approaches for studying effects of media context on
advertising
perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
9
Advertising
, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
10
Structural changes in a complex system : a chaos-analytic study of a nonlinear
advertising
policy
Luhta, Irma
-
1997
Persistent link: https://www.econbiz.de/10000632941
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