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Effects of individual differences on the use of consumer information systems - a series of essays

Goyal, Tarun - 2016

Persistent link: https://www.econbiz.de/10011492106

Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model

Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213

Persistent link: https://www.econbiz.de/10012051035

Swift trust in a virtual temporary system : a model based on the Dempster-Shafer theory of belief functions

Xu, Guangquan; Feng, Zhiyong; Wu, Huabei; Zhao, Dexin - In: International journal of electronic commerce : IJEC 12 (2007/08) 1, pp. 93-126

Persistent link: https://www.econbiz.de/10003698883

Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms

Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T. Sai - In: Journal of strategic marketing 31 (2023) 6, pp. 1199-1219

Persistent link: https://www.econbiz.de/10014321946

Towards a Theory of Online Field/Forces

O'Neil, Mathieu; Ackland, Robert - 2016

We address the emergence of innovations among online activists: why do some actors choose to connect to new issues, whilst others do not? To answer this question, we operationalise ‘field theory’ using social network analysis (SNA). SNA measures the properties of nodes, ties, and clusters...

Persistent link: https://www.econbiz.de/10014127779