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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478
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A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market
Ordanini, Andrea; Parasuraman, A. - 2012
Persistent link: https://www.econbiz.de/10009572480
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Designing business models for value co-creation
Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - 2012
Persistent link: https://www.econbiz.de/10009572486
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An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572488
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Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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The service-dominant logic of marketing and marketing ethics
Williams, John; Aitken, Robert - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 439-454
Persistent link: https://www.econbiz.de/10009300632