Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unplanned purchase of new prod...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Produktentwicklung
10,022
Theorie
9,670
Relationship marketing
9,258
Beziehungsmarketing
9,230
New product development
9,185
Brand management
7,639
Markenführung
7,596
Brand image
6,747
Markenimage
6,705
Customer satisfaction
5,699
Online-Handel
5,593
Online retailing
5,582
Innovation
5,564
Kundenzufriedenheit
5,539
USA
5,149
Social Web
4,970
Social web
4,967
United States
4,881
Online-Marketing
4,540
Internet marketing
4,529
Service quality
4,412
Deutschland
4,379
Dienstleistungsqualität
4,367
Brand
4,331
Markenartikel
4,324
Einzelhandel
4,169
Retail trade
4,130
Germany
4,085
Innovationsmanagement
4,018
Innovation management
3,890
Electronic Commerce
3,650
Werbewirkung
3,642
Advertising effects
3,604
Verbraucherverhalten
3,593
E-commerce
3,538
Experiment
3,397
Emotion
3,234
more ...
less ...
Online availability
All
Free
2,691
Undetermined
1,916
Type of publication
All
Book / Working Paper
5,067
Article
4,427
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,819
Aufsatz in Zeitschrift
3,819
Graue Literatur
1,898
Non-commercial literature
1,898
Arbeitspapier
1,593
Working Paper
1,593
Hochschulschrift
957
Thesis
818
Aufsatz im Buch
555
Book section
555
Bibliografie enthalten
258
Bibliography included
258
Collection of articles of several authors
137
Sammelwerk
137
Collection of articles written by one author
109
Sammlung
109
Lehrbuch
101
Textbook
93
Aufsatzsammlung
91
Konferenzschrift
45
Systematic review
32
Übersichtsarbeit
32
Case study
31
Fallstudie
31
Conference paper
30
Konferenzbeitrag
30
Conference proceedings
25
Glossar enthalten
15
Glossary included
15
Handbook
15
Handbuch
15
Forschungsbericht
14
Amtsdruckschrift
12
Government document
12
Festschrift
11
Mehrbändiges Werk
11
Mikroform
11
Multi-volume publication
11
Rezension
10
Reprint
9
more ...
less ...
Language
All
English
7,996
German
1,376
French
80
Polish
21
Spanish
20
Italian
13
Portuguese
5
Norwegian
4
Hungarian
3
Dutch
2
Undetermined
2
Romanian
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Anderson, Simon P.
27
Huber, Frank
26
Hruschka, Harald
25
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Bauer, Hans H.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Dellaert, Benedict G. C.
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Franses, Philip Hans
15
Gierl, Heribert
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Helm, Roland
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Fishman, Arthur
13
Grunert, Klaus G.
13
Gröppel-Klein, Andrea
13
Nevo, Aviv
13
Swoboda, Bernhard
13
Chiappori, Pierre-André
12
Courty, Pascal
12
Ikeda, Shinsuke
12
Kaplan, Greg
12
more ...
less ...
Institution
All
National Bureau of Economic Research
97
INSEAD
10
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Friedrich-Schiller-Universität Jena
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Research in Income and Wealth
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
more ...
less ...
Published in...
All
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
87
NBER Working Paper
83
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Discussion paper / Centre for Economic Policy Research
74
European journal of operational research : EJOR
66
Europäische Hochschulschriften / 5
63
Gabler Edition Wissenschaft
60
Journal of business research : JBR
60
Economics letters
58
International journal of industrial organization
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
SpringerLink / Bücher
55
Journal of economic behavior & organization : JEBO
51
Journal of retailing and consumer services
49
CESifo working papers
44
International journal of production economics
43
The American economic review
41
Discussion papers / CEPR
35
International journal of production research
35
Journal of economics
35
Operations research
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Working paper
33
Discussion paper
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper / Tinbergen Institute
31
Applied economics
29
The Rand journal of economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Faculty & research / Insead : working paper series
27
Production and operations management : an international journal of the Production and Operations Management Society
27
Springer eBook Collection / Business and Economics
27
The journal of industrial economics
27
Journal of marketing research : JMR
26
European economic review : EER
25
Manufacturing & service operations management : M & SOM
25
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
24
more ...
less ...
Source
All
ECONIS (ZBW)
9,499
Other ZBW resources
2
Showing
1
-
10
of
9,501
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai
-
2008
Persistent link: https://www.econbiz.de/10003631820
Saved in:
2
Consumer choice behaviour and new product development : an integrated market simulation approach
Tsafarakis, S.
;
Grigoroudis, E.
;
Matsatsinis, N. F.
- In:
Journal of the Operational Research Society : OR
62
(
2011
)
7
,
pp. 1253-1267
Persistent link: https://www.econbiz.de/10009155452
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
Pricing decisions for innovative and established products
Blatter, David
-
2011
Persistent link: https://www.econbiz.de/10009522545
Saved in:
5
Effects of strategic consumer behavior on radical new product capacity decision
Ji, Guojun
;
Yang, Guangyong
-
2011
Persistent link: https://www.econbiz.de/10009259488
Saved in:
6
Perceiving innovations : the role of processing fluency
Erz, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009428309
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
8
Understanding aesthetic innovation in the context of technological evolution
Eisenman, Micki
- In:
The Academy of Management review : AMR
38
(
2013
)
3
,
pp. 332-351
Persistent link: https://www.econbiz.de/10009773428
Saved in:
9
Product launches and buying frenzies : a dynamic perspective
Courty, Pascal
;
Nasiry, Javad
-
2013
Persistent link: https://www.econbiz.de/10009759827
Saved in:
10
Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander
-
2006
Persistent link: https://www.econbiz.de/10011489026
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
