Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...

Advertising is a major revenue source for e-commerce platforms and an important online marketing tool for e-commerce sellers. In this paper, we explore dynamic ad allocation with limited slots upon each customer arrival for e-commerce platforms when customers follow a choice model when clicking...

This paper analyzes how advertising can be used to mislead rivals in an oligopoly environment with demand uncertainty. In particular, we examine a two-period game in whichtwo firms each sell a differentiated product whose attractiveness vis-à-vis the competitor's product is unknown. In each...