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The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
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the manual extraction of more than 4000 reviews generated on TripAdvisor. The data used in this study were collected from … the TripAdvisor website, taking, as a sample, tourists who had visited the city in the last three years. Ratings that did … enhance the appeal of those attractions that receive the best ratings, establishing the true vocation of Marbella as a tourist …
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