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La productivité du travail dans les services en France et aux Etats-Unis
Mulder, Nanno - In: International economics : a journal published by CEPII … (1994), pp. 89-118
Persistent link: https://www.econbiz.de/10001175598
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael; Karniouchina, Ekaterina V.; Rhee, Bo van der - In: Journal of service management 25 (2014) 2, pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn; Eilert, Meike; Carlson, Les; Gentry, Jim - In: Journal of business research : JBR 114 (2020), pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Services marketing in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
Bloch, Thomas M. (ed.) - 1985
Persistent link: https://www.econbiz.de/10013541173