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Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Service quality : new directions in theory and practice
Rust, Roland T. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000347620
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10012699714
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Services : the export of the 21st century ; a guidebook for US service exporters
Reif, Joe (contributor) - 1997
Persistent link: https://www.econbiz.de/10004346569
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The Internet economy : access, taxes, and market structure
Wiseman, Alan E. - 2000
Persistent link: https://www.econbiz.de/10004603602
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
Persistent link: https://www.econbiz.de/10001689644
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403