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Heckman, James J.
73
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56
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54
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47
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47
Hall, Robert Ernest
46
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45
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44
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42
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41
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40
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39
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35
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35
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35
Reis, Ricardo
35
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34
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34
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33
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32
Artus, Patrick
31
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31
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31
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31
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30
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30
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29
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29
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29
Lo, Andrew W.
29
Timmermann, Allan
29
Engle, Robert F.
28
Guner, Nezih
28
Snower, Dennis J.
28
Watson, Mark W.
28
Akcigit, Ufuk
27
Krueger, Dirk
27
Lansing, Kevin J.
27
Pástor, Ľuboš
27
Rudebusch, Glenn D.
27
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8
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Econometrisch Instituut <Rotterdam>
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341
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American journal of agricultural economics
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The review of economics and statistics
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The journal of finance : the journal of the American Finance Association
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Journal of political economy
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International economic review
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1
Perfect versus imperfect direct
advertising
, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
2
Dynamic issues in applied microeconomics : market performance, market structure and
advertising
competition
Iwasaki, Natsuko
-
2006
Persistent link: https://www.econbiz.de/10009240356
Saved in:
3
Estimating Coke's and Pepsi's price and
advertising
strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
- In:
Journal of business & economic statistics : JBES ; a …
18
(
2000
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10001521485
Saved in:
4
Three essays on the economics of
advertising
in
oligopoly
Yi, Chae-u
-
1990
Persistent link: https://www.econbiz.de/10000900448
Saved in:
5
An empirical comparison of oligopolistic
advertising
strategies
Erickson, Gary M.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 27-36)
.
1996
Persistent link: https://www.econbiz.de/10001319640
Saved in:
6
Estimating Coke and Pepsi's price and
advertising
strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
Saved in:
7
Competition and price discrimination in the market for mailing lists
Borzekowski, Ron
;
Thomadsen, Raphael
;
Taragin, Charles
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 147-179
Persistent link: https://www.econbiz.de/10003885264
Saved in:
8
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
9
Exploring the perceived believability of DTC
advertising
in the US
Atkin, Joann L.
;
Beltramini, Richard F.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003543486
Saved in:
10
The legal and ethical dimensions of direct-to-consumer
advertising
of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
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