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Emotional information management and responses to emotional appeals
Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156