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USA
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Markenimage
11,145
Consumer behaviour
10,300
Konsumentenverhalten
10,207
Markenartikel
9,315
Brand
8,276
Relationship marketing
3,114
Beziehungsmarketing
3,107
Markenpolitik
2,474
Social Web
2,099
Social web
2,096
Deutschland
1,913
Online-Marketing
1,853
Internet marketing
1,829
Marketingmanagement
1,705
Marketing management
1,686
Germany
1,607
Werbewirkung
1,583
Advertising effects
1,559
Theorie
1,389
Theory
1,378
Marketing
1,268
Luxury goods
1,148
Luxusgüter
1,146
United States
1,111
Werbung
1,089
Herkunftsbezeichnung
1,051
Designation of origin
1,048
Advertising
1,036
Corporate reputation
1,013
Firmenimage
1,011
Customer satisfaction
978
Kundenzufriedenheit
960
Tourismusmarketing
925
Tourism marketing
923
Einzelhandel
868
Handelsmarke
846
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169
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80
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Article
852
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287
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3
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716
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Graue Literatur
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94
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78
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76
Case study
42
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42
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42
Thesis
34
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26
Sammelwerk
26
Reprint
14
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13
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6
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6
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5
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4
Ratgeber
4
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3
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3
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2
Bibliografie
2
Company information
2
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2
Firmeninformation
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2
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2
No longer published / No longer aquired
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Bestimmungsbuch
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Dissertation u.a. Prüfungsschriften
1
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English
1,081
German
53
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7
French
3
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Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Christodoulides, George
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Myers, Amanda
5
Petty, Ross D.
5
Bennett, Gregg
4
Childs, Marissa
4
Dahlhoff, Denise
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Holmes, Thomas P.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
Prestemon, Jeffrey P.
4
Walsh, Patrick
4
Wara, Michael
4
Abt, Karen L.
3
Bardhi, Fleura
3
Barsky, Robert B.
3
Bell, Sandra
3
Berndt, Ernst R.
3
Boomhower, Judson
3
Burney, Jennifer
3
Calantone, Roger J.
3
Chan-Olmsted, Sylvia M.
3
Chintagunta, Pradeep K.
3
Dafny, Leemore S.
3
Dawes, John
3
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National Bureau of Economic Research
15
Chambre de commerce et d'industrie de Paris
2
Friedrich-Schiller-Universität Jena
2
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European University Institute / Department of Economics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Universität Mannheim
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
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The journal of brand management : an international journal
37
The journal of product & brand management
22
Psychology & marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
NBER working paper series
17
Working paper / National Bureau of Economic Research, Inc.
16
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of fashion marketing and management
11
The journal of consumer marketing
10
International journal of hospitality management
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
International journal of sport management and marketing : IJSMM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of marketing theory and practice
8
SpringerLink / Bücher
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
Journal of retailing and consumer services
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The IUP journal of brand management : IJBRM
7
The Trademark reporter
7
Tourism management : research, policies, practice
7
Business horizons
6
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
Report / Marketing Science Institute / Marketing Science Institute
6
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Source
All
ECONIS (ZBW)
1,127
USB Cologne (EcoSocSci)
9
EconStor
3
OLC EcoSci
1
RePEc
1
Other ZBW resources
1
Showing
1
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10
of
1,142
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
3
Growing small brands : does a
brand
's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
4
Internal branding as a tool to ensure the employees'
brand
promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
5
Let's brandjam to humanize our brands
Gobé, Marc
- In:
Design thinking : integrating innovation, customer …
,
(pp. 109-120)
.
2010
Persistent link: https://www.econbiz.de/10003951945
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
8
Brand
resources for the construction of national identity?
Bulmer, Sandy
;
Buchanen-Oliver, Margo
-
2006
Persistent link: https://www.econbiz.de/10003582862
Saved in:
9
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
10
Assessing the validity of
brand
equity constructs
Menictas, Con
;
Wang, Paul
;
Louviere, Jordan J.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10009508050
Saved in:
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