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Is the NPS a trustworth performace measure?

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The shopping revolution : how successful retailers win customers in an era of endless disruption

Kahn, Barbara E. - 2018

of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H …. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at … years at Wharton as Silberberg Professor of Marketing. She was a ... …

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The shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19

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Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle

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Place-based marketing and regional branding strategy perspectives in the California wine industry

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