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USA
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,055
Theory
8,890
Beziehungsmarketing
8,880
Relationship marketing
8,866
Markenführung
7,424
Brand management
7,421
Markenimage
6,568
Brand image
6,544
Online-Handel
5,611
Online retailing
5,597
Social Web
5,554
Social web
5,551
Kundenzufriedenheit
5,519
Customer satisfaction
5,517
Online-Marketing
5,029
Internet marketing
4,999
Viral marketing
4,768
Virales Marketing
4,758
United States
4,528
Dienstleistungsqualität
4,355
Service quality
4,352
Brand
4,229
Markenartikel
4,222
Einzelhandel
4,104
Retail trade
4,026
Deutschland
3,982
Germany
3,685
Electronic Commerce
3,662
Werbewirkung
3,634
Advertising effects
3,596
Verbraucherverhalten
3,560
E-commerce
3,545
Experiment
3,328
Emotion
3,173
Werbung
2,974
Advertising
2,934
Privater Konsum
2,828
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593
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1,400
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16
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646
Aufsatz im Buch
240
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137
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116
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German
58
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Hurst, Erik
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Slacalek, Jirka
8
Stewart, Hayden
8
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National Bureau of Economic Research
52
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Global Development and Environment Institute
1
Global Development and Environment Institute <Medford, Mass.>
1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
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Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
72
Journal of business research : JBR
69
Psychology & marketing
64
Journal of fashion marketing and management
58
International journal of hospitality management
54
NBER working paper series
50
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of marketing theory and practice
38
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of international consumer marketing
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
Journal of advertising research
27
International journal of sport management and marketing : IJSMM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of marketing
21
Journal of travel and tourism marketing
21
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Services marketing quarterly
19
The journal of services marketing
19
Journal of hospitality marketing & management
18
Young consumers : insight and ideas for responsible marketers
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of marketing theory and practice : JMTP
17
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Source
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ECONIS (ZBW)
4,578
USB Cologne (EcoSocSci)
63
EconStor
61
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
Saved in:
3
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
4
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
5
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
6
Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems
Ceran, Yasin
;
Singh, Harpreet
;
Mookerjee, Vijay S.
- In:
Production and operations management : an international …
25
(
2016
)
10
,
pp. 1673-1688
Persistent link: https://www.econbiz.de/10011602912
Saved in:
7
Understanding the impact of negative and positive traveler reviews : social influence and price anchoring effects
Book, Laura A.
;
Tanford, Sarah
;
Chen, Yang-Su
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 993-1007
Persistent link: https://www.econbiz.de/10011607994
Saved in:
8
How does probability impact consumers' choice? : the case of online reviews
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 331-336
Persistent link: https://www.econbiz.de/10011586793
Saved in:
9
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
10
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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