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Emotionale Werbung
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USA
Werbung
13,886
Advertising
11,359
Emotion
10,797
Consumer behaviour
6,568
Konsumentenverhalten
6,462
Werbewirkung
4,361
Advertising effects
4,286
Theorie
2,587
Theory
2,531
Internet marketing
2,061
Online-Marketing
2,061
Wirtschaftspsychologie
1,924
Economic psychology
1,674
Brand management
1,456
Markenführung
1,435
advertising
1,409
Deutschland
1,339
United States
1,297
Werbepsychologie
1,176
Cognition
1,172
Marketing
1,168
Kognition
1,164
Experiment
1,099
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,032
Personality psychology
1,025
Relationship marketing
993
Social Web
987
Social web
986
Beziehungsmarketing
983
Markenimage
945
Brand image
935
Germany
886
Intelligenz
871
Customer satisfaction
859
Intelligence
849
Kundenzufriedenheit
849
Markenartikel
797
Marketingmanagement
793
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251
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112
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Article
960
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511
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3
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797
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128
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105
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105
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51
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39
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15
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research-article
13
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12
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12
Fallstudie
12
Bibliografie enthalten
9
Bibliography included
9
Reprint
9
Bibliographie
8
Lehrbuch
8
Textbook
8
Konferenzschrift
7
Guidebook
5
Ratgeber
5
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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English
1,349
Undetermined
75
German
49
French
1
Russian
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Benhabib, Jess
5
Forker, Olan D.
5
Huh, Jisu
5
Magnini, Vincent P.
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Woosnam, Kyle M.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
Dahl, Gordon B.
4
DeLorme, Denise E.
4
Dubner, Stephen J.
4
Durante, Ruben
4
Goel, Rajeev K.
4
Grossman, Michael
4
Han, Heesup
4
Iwasaki, Natsuko
4
Kemp, Elyria
4
Levitt, Steven D.
4
Mixon, Franklin G.
4
Petty, Ross D.
4
Taute, Harry A.
4
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National Bureau of Economic Research
8
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
IGI Global
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
Harvard Institute of Economic Research
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
38
Working paper / National Bureau of Economic Research, Inc.
37
Journal of advertising research
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
International journal of advertising : the quarterly review of marketing communications
24
Academy of Management journal : AMJ
20
Psychology & marketing
18
Journal of business research : JBR
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of business ethics : JOBE
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
American journal of agricultural economics
10
European Journal of Marketing
10
International journal of hospitality management
10
Journal of current issues and research in advertising : JCIRA
9
The journal of law & economics
9
Business horizons
8
Discussion paper / Centre for Economic Policy Research
8
Economic inquiry : journal of the Western Economic Association International
8
European journal of marketing : EJM
8
Human performance
8
NBER working paper series
8
The advertising and consumer culture reader
8
The journal of business : B
8
The journal of media economics
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of historical research in marketing
7
Journal of marketing communications
7
The review of financial studies
7
Health marketing quarterly
6
International journal of industrial organization
6
Journal of managerial psychology
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Personnel psychology : a journal of applied research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Working paper series
6
Advances in applied microeconomics : a research annual
5
Discussion papers / CEPR
5
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Source
All
ECONIS (ZBW)
1,348
USB Cologne (EcoSocSci)
97
Other ZBW resources
22
EconStor
4
RePEc
2
OLC EcoSci
1
Showing
1
-
10
of
1,474
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date (newest first)
date (oldest first)
1
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
2
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
3
Advertising
and its mental laws
Adams, Henry F.
-
1985
-
Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
Saved in:
4
The theory of
advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
5
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
6
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
7
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process
advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
8
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
US retirement financial services
advertising
's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
Saved in:
10
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
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