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How disruption brought order : the story of a winning strategy in the world of advertising

Dru, Jean-Marie - 2007

Persistent link: https://www.econbiz.de/10003449462

The creative code : an organisational influence on the creative process in advertising

Stuhlfaut, Mark W. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10009154732

Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?

Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312

Persistent link: https://www.econbiz.de/10010199587

Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty

Bissell, Kimberly; Rask, Amy - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 643-668

Persistent link: https://www.econbiz.de/10008668100

Two models of positive and negative political advertising with endogenous campaign contributions

Epifantseva, Ioulia Y. - 2005

Persistent link: https://www.econbiz.de/10003952851

Comprehension of marketing communications among older consumers

Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010

Persistent link: https://www.econbiz.de/10003996989

A comparative study of Chinese and American advertising appeals and images

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Persistent link: https://www.econbiz.de/10003562290

The impact of the lost decade on advertising in Japan : a grounded theory approach

Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10009154747

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …

Persistent link: https://www.econbiz.de/10011305238

Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising

Choi, Hojoon; Paek, Hye-jin; King, Karen Whitehill - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 421-443

Persistent link: https://www.econbiz.de/10009744448

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