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Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Valtanen, Irinja - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 52-70
Persistent link: https://www.econbiz.de/10010497785
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Co-production of service experiences : insights from the cultural sector
Minkiewicz, Joanna; Bridson, Kerrie; Evans, Jody - In: The journal of services marketing 30 (2016) 7, pp. 749-761
Persistent link: https://www.econbiz.de/10011590919
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End-user contribution to logistics value co-creation : a series of exploratory studies
Bahn, Kenneth D.; Granzin, Kent L.; Tokman, Mert - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010503353
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Introduction to service-dominant logic : from propositions to practice
Ballantyne, David; Williamson, John; Aitken, Robert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 179-180
Persistent link: https://www.econbiz.de/10008934080
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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Service-dominant logic : foundations and applications
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Vink, Josina - In: The Routledge handbook of service research insights and …, (pp. 3-23). 2020
Persistent link: https://www.econbiz.de/10012238606
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Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna; Koskull, Catharina von; Kowalkowski, … - In: The journal of services marketing 31 (2017) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939