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USA
Brand management
17,731
Markenführung
17,318
Marketingmanagement
17,141
Marketing management
16,550
Consumer behaviour
11,386
Konsumentenverhalten
11,278
Markenimage
7,516
Brand image
7,429
Perception
5,902
Markenartikel
5,531
Brand
5,519
Wahrnehmung
5,375
Relationship marketing
4,427
Beziehungsmarketing
4,414
Marketing
4,349
Theorie
3,315
Theory
3,293
Deutschland
3,251
Germany
3,087
Online-Marketing
2,765
Internet marketing
2,701
Social Web
2,522
Social web
2,518
Markenpolitik
2,203
United States
2,069
Werbewirkung
1,756
Advertising effects
1,739
Strategisches Management
1,491
Werbung
1,487
Advertising
1,426
Internationales Marketing
1,353
International marketing
1,339
Innovation
1,260
Unternehmenserfolg
1,239
Firm performance
1,230
Strategic management
1,162
Customer satisfaction
1,160
Kundenzufriedenheit
1,130
Einzelhandel
1,108
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Undetermined
331
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115
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Article
1,389
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748
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1
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1,122
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1,122
Aufsatz im Buch
240
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Graue Literatur
159
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159
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131
Arbeitspapier
121
Case study
79
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77
Sammelwerk
77
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64
Thesis
54
Lehrbuch
49
Textbook
43
Reprint
25
Aufsatzsammlung
20
Glossar enthalten
19
Glossary included
19
Konferenzschrift
17
Guidebook
16
Ratgeber
16
Conference proceedings
14
Bibliografie enthalten
11
Bibliography included
11
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10
Sammlung
10
research-article
10
Fallstudiensammlung
8
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6
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6
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6
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5
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4
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English
2,039
German
96
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5
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
De Chernatony, Leslie
7
Keller, Kevin Lane
7
Kumar, V.
7
Perreault, William D.
7
Mothersbaugh, David L.
6
Newman, Bruce I.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calantone, Roger J.
5
Goldschlag, Nathan
5
Grubb, Michael D.
5
Lange, Andreas
5
Lehmann, Donald R.
5
Myers, Amanda
5
Pope, Devin G.
5
Song, Michael
5
Winter, Joachim
5
Ziegler, Andreas
5
Armstrong, Gary
4
Bardhi, Fleura
4
Berger, Jonah
4
Best, Roger J.
4
Boyd, Harper W.
4
Bronnenberg, Bart J.
4
Christodoulides, George
4
Dahlhoff, Denise
4
Foscht, Thomas
4
Gupta, Sunil
4
Hartley, Robert F.
4
Himmler, Oliver
4
Hsu, Po-Hsuan
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
Malshe, Avinash
4
McCarthy, Edmund Jerome
4
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American Marketing Association
15
NetLibrary, Inc
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Bureau of Economic Research
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
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Published in...
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Journal of business research : JBR
30
The journal of brand management : an international journal
30
Journal of marketing
22
The journal of product & brand management
21
Working paper / National Bureau of Economic Research, Inc.
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of advertising research
19
The journal of consumer marketing
16
European journal of marketing : EJM
15
Harvard business review : HBR
15
Journal of marketing management : MM
15
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing theory and practice
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
Academy of Management journal : AMJ
12
Journal of marketing communications
12
Harvard-Business-Manager : das Wissen der Besten
10
International journal of sport management and marketing : IJSMM
10
Journal of business ethics : JOBE
10
MSI reports : working paper series
10
Report / Marketing Science Institute
10
Business horizons
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
Australasian marketing journal
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Marketing intelligence & planning
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Tourism management : research, policies, practice
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of selection and assessment
7
International journal of wine business research : IJWBR
7
Journal of agricultural and applied economics
7
Journal of business strategy
7
Journal of international consumer marketing
7
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Source
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ECONIS (ZBW)
2,101
Other ZBW resources
13
USB Cologne (EcoSocSci)
11
EconStor
10
RePEc
3
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1
Sensory marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
2
Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Maxwell, Heather
;
Lough, Nancy
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 188-198
Persistent link: https://www.econbiz.de/10003940612
Saved in:
3
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
4
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
5
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
6
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
Effect of CEO recognition on brand sympathy through consumer product
perception
: a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
9
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
10
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
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