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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992
Persistent link: https://www.econbiz.de/10013501733
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Marketing to children
Mansfield, Phylis M. - 2007
Persistent link: https://www.econbiz.de/10003728946
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Purchase attributes of wine consumers with low involvement
Barber, Nelson; Ismail, Joseph; Dodd, Tim - In: Journal of food products marketing 14 (2008) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
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All about women consumers
Faw, Larissa (contributor) - 2009 - 2009 ed.
Persistent link: https://www.econbiz.de/10003837258
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W. - 2008
Persistent link: https://www.econbiz.de/10003685286
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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014
Persistent link: https://www.econbiz.de/10010353553
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391