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USA
Strategisches Management
40,538
Strategic management
33,225
Marketing
31,517
Theorie
6,556
Theory
6,492
Deutschland
4,930
Marketingmanagement
4,401
Germany
4,260
Marketing management
4,162
Unternehmenserfolg
3,743
Firm performance
3,537
Management
3,226
United States
3,137
Organizational change
2,915
Organisatorischer Wandel
2,903
Innovation
2,683
Innovationsmanagement
2,645
Multinationales Unternehmen
2,631
marketing
2,604
KMU
2,432
SME
2,432
Transnational corporation
2,412
Innovation management
2,386
Unternehmen
2,230
Strategische Planung
2,121
Consumer behaviour
2,034
Wettbewerbsstrategie
1,957
Konsumentenverhalten
1,906
Competitive strategy
1,813
Erfolgsfaktor
1,785
Personalmanagement
1,747
Human Resource Management
1,718
Unternehmensplanung
1,691
Corporate Social Responsibility
1,660
Corporate social responsibility
1,613
Welt
1,548
World
1,529
Success factor
1,518
Entrepreneurship
1,475
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159
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1,490
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14
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2
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129
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122
Hochschulschrift
112
Thesis
84
Reprint
53
Aufsatzsammlung
52
research-article
40
Ratgeber
33
Guidebook
31
Konferenzschrift
30
Bibliografie enthalten
27
Bibliography included
27
Glossar enthalten
27
Glossary included
27
Fallstudiensammlung
22
Interview
22
Conference proceedings
18
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11
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11
Sammlung
11
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10
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9
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9
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3,196
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160
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Kotler, Philip
19
Pearce, John A.
10
Rugman, Alan M.
10
Hitt, Michael A.
9
Robinson, Richard B.
9
Ferrell, Odies C.
8
Porter, Michael E.
8
Ferrell, Linda
7
Hartley, Robert F.
7
Henry, Craig
7
Ireland, R. Duane
7
Smith, Alan D.
7
Bryson, John M.
6
Calantone, Roger J.
6
Chandler, David
6
Eulerich, Marc
6
Grinblatt, Mark
6
Hoskisson, Robert E.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Mintzberg, Henry
6
Perreault, William D.
6
Schuler, Randall S.
6
Titman, Sheridan
6
Verbeke, Alain
6
Weitz, Barton A.
6
Welge, Martin K.
6
Burgelman, Robert A.
5
Day, George S.
5
DeYoung, Robert
5
Ignatius, Adi
5
Jackson, Susan E.
5
Keller, Kevin Lane
5
Levy, Michael
5
Lorsch, Jay W.
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Miller, Danny
5
Parnell, John A.
5
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American Marketing Association
17
IGI Global
11
NetLibrary, Inc
7
American Management Association
5
National Bureau of Economic Research
4
Northern Ireland Assembly
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer International Publishing
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Library Association / ReVision Committee
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
American Society for Public Administration
1
Apress L.P.
1
Asian Productivity Organization
1
Business International S.A.
1
California Agricultural Experiment Station
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
Claremont Institute for Economic Policy Studies
1
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Strategic management journal
39
Harvard business review : HBR
34
Working paper / National Bureau of Economic Research, Inc.
28
Strategy & leadership : a publication of Strategic Leadership Forum
26
Journal of business research : JBR
22
SpringerLink / Bücher
22
Harvard-Business-Manager : das Wissen der Besten
21
Business horizons
20
European Journal of Marketing
20
Academy of Management journal : AMJ
19
Journal of business strategy
19
Journal of marketing management : MM
18
Long range planning : LRP ; international journal of strategic management
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of strategy and management
14
California management review
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
Journal of marketing
11
Journal of marketing education : JME
11
Technological forecasting & social change : an international journal
11
Faculty & research / Insead : working paper series
10
International Journal of Bank Marketing
10
MIT sloan management review
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Series / American Marketing Association
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
The journal of corporate accounting & finance
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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Source
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ECONIS (ZBW)
3,169
USB Cologne (EcoSocSci)
172
Other ZBW resources
59
EconStor
7
RePEc
4
BASE
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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date (oldest first)
1
Strategic issues in
marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
2
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
3
Differentiation and value strategy : issues for the
marketing
operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
4
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
5
High-tech-
Marketing
: der Kampf um den Kunden - Erfahrungen und Rezepte eines Insiders
Davidow, William H.
-
1987
Persistent link: https://www.econbiz.de/10000717218
Saved in:
6
Aligning
marketing
and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
Saved in:
7
Service
marketing
and management: capacity as a strategic
marketing
variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
8
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
9
Strategic market management
Aaker, David A.
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10003474695
Saved in:
10
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
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