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Beziehungsmarketing
25,650
Relationship marketing
25,627
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10,489
Consumer behaviour
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Marketing
6,946
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1,621
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7
Walsh, Gianfranco
7
Han, Heesup
6
Tadajewski, Mark
6
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5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Jones, D. G. Brian
5
Aaker, David A.
4
Beatty, Sharon E.
4
Day, George S.
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Fritz, Wolfgang
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
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Herrmann, Andreas
4
Homburg, Christian
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
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Krafft, Manfred
4
Lucas, Robert W.
4
Mattila, Anna S.
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Rudanko, Leena
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Skiera, Bernd
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Wünderlich, Nancy V.
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Armstrong, Gary
3
Berger, Arthur Asa
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Calder, Bobby J.
3
Chen, Tom
3
Cortese, Anthony J.
3
Dahlhoff, Denise
3
Drews, Ralf
3
Eggert, Andreas
3
Eisingerich, Andreas B
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National Bureau of Economic Research
2
American Council on Consumer Interests
1
American Marketing Association
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Art Directors Club <New York, N.Y.>
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Arthur D. Little International Inc. <Wiesbaden>
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Business Information Centre <Toronto>
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Chartered Institute of Marketing
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Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
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Droege & Comp. <Düsseldorf>
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Econometrisch Instituut <Rotterdam>
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Fisher Investments Inc. <Woodside, Calif.>
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Fraunhofer-Institut für Produktionstechnologie IPT
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Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IMP Group
1
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1
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1
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Robert Wood Johnson Foundation
1
Springer Fachmedien Wiesbaden
1
Thüringer Landesamt für Statistik
1
USA / Bureau of Economic Analysis
1
USA / Court of Customs and Patent Appeals
1
USA / Energy Information Administration
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
1
Verband Deutscher Maschinen- und Anlagenbau
1
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International journal of hospitality management
22
The journal of services marketing
20
SpringerLink / Bücher
19
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Europäische Hochschulschriften / 5
10
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
International journal of business information systems : IJBIS
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
Data Warehousing 2000 : Methoden, Anwendungen, Strategien ; mit 11 Tabellen
4
Does marketing need reform? : fresh perspectives on the future
4
EBSCOhost eBook Collection
4
European journal of operational research : EJOR
4
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ECONIS (ZBW)
1,367
USB Cologne (EcoSocSci)
190
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Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
2
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
3
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
4
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
5
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
6
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
Saved in:
7
Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas
-
2002
Persistent link: https://www.econbiz.de/10001689644
Saved in:
8
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
Saved in:
9
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
10
The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
Burnett, Ken
-
2001
Persistent link: https://www.econbiz.de/10001519186
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