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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher; Precourt, Geoffrey - 2008
Persistent link: https://www.econbiz.de/10008698216
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Breaking up America : advertisers and the new media world
Turow, Joseph - 1997
Persistent link: https://www.econbiz.de/10004343099
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Marketing in an electronic age
Buzzell, Robert Dow (contributor) - 1985
Persistent link: https://www.econbiz.de/10013541522
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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E. - 2007
Persistent link: https://www.econbiz.de/10004879831
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Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc - 2007
Persistent link: https://www.econbiz.de/10004880495
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The control revolution : technological and economic origins of the information society
Beniger, James Ralph; Beniger, James Ralph - 1986
Persistent link: https://www.econbiz.de/10000087218
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Die Nutzung von Online-Netzwerken in der Marktkommunikation
Pfeiffer, Markus - 1996
Persistent link: https://www.econbiz.de/10013428684
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Making the news : a guide for nonprofits and activists
Salzman, Jason - 1998
Persistent link: https://www.econbiz.de/10004344049