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Marketing management
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USA
Management
46,240
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31,412
Marketingmanagement
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Bloom, Nicholas
33
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32
Kotler, Philip
22
Griffin, Ricky W.
17
Peters, Thomas J.
13
Kaiser, Harry M.
12
Ferrell, Odies C.
11
Bateman, Thomas S.
10
Brynjolfsson, Erik
10
Drucker, Peter F.
10
Ebert, Ronald J.
10
Hartley, Robert F.
10
Kumar, V.
10
Manova, Kalina
10
Snell, Scott A.
10
Sun, Stephen Teng
10
Yu, Zhihong
10
Certo, Samuel C.
9
Ferrell, Linda
9
Foster, Lucia
9
Hirt, Geoffrey A.
9
Jarmin, Ronald S.
9
Kurtz, David L.
9
Patnaik, Megha
9
Waterman, Robert H.
9
Boone, Louis E.
8
Day, George S.
8
Hawkins, Del I.
8
Hirschey, Mark
8
Kinicki, Angelo
8
Steiner, George Albert
8
Aaker, David A.
7
Calantone, Roger J.
7
Perreault, William D.
7
Saporta-Eksten, Itay
7
Steiner, John F.
7
Tadajewski, Mark
7
Weitz, Barton A.
7
Williams, Brian K.
7
Worth, Michael J.
7
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American Marketing Association
19
IGI Global
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American Management Association
11
National Bureau of Economic Research
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NetLibrary, Inc
7
Harvard Graduate School of Business Administration
4
OECD
4
Bertelsmann Stiftung
3
Cornell University / Department of Agricultural Economics
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institute for Operations Research and the Management Sciences
3
USA / Bureau of the Census
3
USA / Department of Agriculture
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
American Society for Public Administration
2
British Institute of Management
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
European Society for Opinion and Marketing Research
2
Financial Times Limited
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
Institute of Management Sciences
2
International Conference on Management Science and Engineering Management <11., 2017, Kanazawa>
2
J. L. Kellogg Graduate School of Management
2
Macquarie University / Department of Economics
2
National Industrial Conference Board
2
USA / Economic Research Service
2
USA / General Accounting Office
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
Administrative Staff College
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred P. Sloan School of Management
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Working paper / National Bureau of Economic Research, Inc.
44
Journal of business research : JBR
31
Journal of marketing
29
Harvard business review : HBR
28
SpringerLink / Bücher
27
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
European Journal of Marketing
20
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
American journal of agricultural economics
16
Business horizons
16
McGraw-Hill series in management
16
Discussion paper / Centre for Economic Policy Research
15
Journal of business ethics : JOBE
15
Management international review : mir ; journal of international business
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
The Oxford handbook of management theorists
13
California management review
12
Europäische Hochschulschriften / 5
12
International Journal of Bank Marketing
12
Journal of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Disaster management handbook
11
Journal of advertising research
11
Journal of business strategy
11
Journal of financial economics
11
Journal of marketing education : JME
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of historical research in marketing
10
The journal of business & industrial marketing
10
Australasian marketing journal
9
Discussion paper
9
Journal of management history : JMH
9
Series / American Marketing Association
9
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
649
Other ZBW resources
80
BASE
13
EconStor
10
RePEc
8
OLC EcoSci
7
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1
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
4
The development of
marketing
management
: the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
5
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
6
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
7
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
8
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
9
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
10
Quantitative analysis in
marketing
management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
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