Narrow search
Showing 1 - 10 of 6,971
Cover Image
Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
Cover Image
The strategy and tactics of pricing : a guide to profitable decision making
Nagle, Thomas T. - 1987
Persistent link: https://www.econbiz.de/10000083259
Cover Image
Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
Cover Image
Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
Cover Image
Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
Cover Image
Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
Cover Image
Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
Cover Image
Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Cover Image
The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10004913735
Cover Image
Economic decisions for consumers
Leet, Don Rodney; Driggers, Joann - 1983
Persistent link: https://www.econbiz.de/10000055604