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USA
Consumer behaviour
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ECONIS (ZBW)
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Discrimination and injustice in the marketplace : they come in all sizes, shapes, and colors
Williams, Jerome D.
;
Henderson, Geraldine Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 171-189)
.
2012
Persistent link: https://www.econbiz.de/10009260777
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2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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3
A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs
Iacobucci, Dawn
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10010210099
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4
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
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5
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
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6
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
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7
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
8
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
9
The right kind of business advocacy
Fox, Karen F. A.
;
Calder, Bobby J.
- In:
Business horizons
28
(
1985
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10003508322
Saved in:
10
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
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