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USA
Marketing management
16,397
Marketingmanagement
16,382
Marketing
3,619
Mediensektor
3,365
Media industries
3,364
Region
3,220
Deutschland
3,116
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2,957
Theory
2,938
Consumer behaviour
2,916
Germany
2,867
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2,755
Relationship marketing
1,988
Beziehungsmarketing
1,939
Marketing strategy
1,726
United States
1,594
Brand management
1,563
Markenführung
1,484
Innovation
1,359
Strategisches Management
1,312
Online-Marketing
1,291
Internet marketing
1,272
Kommunikationsmedien
1,155
Communication media
1,154
Unternehmenserfolg
1,143
Firm performance
1,122
Strategic management
1,013
Marketingstrategie
975
Social Web
906
Social web
906
SME
889
KMU
888
International marketing
818
Advertising
795
Werbung
794
Welt
781
World
777
Internationales Marketing
776
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727
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14
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Ratgeber
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9
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9
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8
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8
Statistik
8
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1,597
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82
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Waldfogel, Joel
6
Kaynak, Erdener
5
Newman, Bruce I.
5
Song, Michael
5
Albarran, Alan B.
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Coughlin, Cletus Charles
4
Crone, Theodore Michael
4
Dyck, Alexander
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Novy, Dennis
4
Oberholzer-Gee, Felix
4
Owen, Bruce M.
4
Picard, Robert G.
4
Seru, Amit
4
Yurukoglu, Ali
4
Zingales, Luigi
4
Aguilera, Ruth V.
3
Alexander, Alison
3
Anderson, Kym
3
Barber, Nelson
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
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American Marketing Association
15
National Bureau of Economic Research
6
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Stanford Institute for Economic Policy Research
2
Travel Industry Association of America
2
Academy of Marketing
1
Ad Age Group <New York, NY>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Börsen-Buchverlag
1
California Agricultural Experiment Station
1
Center for International Development <Cambridge, Mass.>
1
Chamber of Commerce of the United States of America
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Council on Competitiveness
1
Econometrisch Instituut <Rotterdam>
1
European Centre for the Development of Vocational Training
1
European Institute for the Media
1
Europäische Kommission
1
Federal Reserve Bank of San Francisco
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsinstitut für Öffentliche Verwaltung
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Association for Media and Communication Research
1
J. L. Kellogg Graduate School of Management
1
Leonard N. Stern School of Business
1
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Working paper / National Bureau of Economic Research, Inc.
32
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
The journal of media economics
13
Harvard business review : HBR
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
JMM : the international journal on media management
10
Journal of advertising research
10
Journal of marketing management : MM
10
American journal of agricultural economics
9
The journal of consumer marketing
9
Discussion paper / Centre for Economic Policy Research
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Working paper
7
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
NBER working paper series
6
Psychology & marketing
6
SpringerLink / Bücher
6
The American economic review
6
The review of economics and statistics
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
Harvard-Business-Manager : das Wissen der Besten
5
International Marketing Review
5
International journal of sport management and marketing : IJSMM
5
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Source
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ECONIS (ZBW)
1,624
Other ZBW resources
37
USB Cologne (EcoSocSci)
17
EconStor
5
USB Cologne (business full texts)
1
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1
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
2
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
3
Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
Saved in:
4
The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
Saved in:
5
Appellation as an indicator of quality
Atkin, Thomas
;
Johnson, Ray
- In:
International journal of wine business research : IJWBR
22
(
2010
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10003977116
Saved in:
6
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
7
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
8
The formation of marketing strategy of the higher educational institutions to increase their efficiency
Cherkunova, N. G.
- In:
International journal of economics and financial issues …
6
(
2016
)
2
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011781399
Saved in:
9
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
10
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
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