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A Test of the Effects of Compe...
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USA
Consumer behaviour
71
Konsumentenverhalten
62
China
29
Globalization
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Globalisierung
25
Cultural identity
18
Kulturelle Identität
18
Canada
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International marketing
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Internationales Marketing
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Business start-up
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Unternehmensgründung
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Welt
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World
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Brand management
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Customer satisfaction
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Markenführung
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Online retailing
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Online-Handel
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Ethnic group
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Ethnische Gruppe
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Culture
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Service quality
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Dienstleistungsqualität
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Emerging economies
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International market entry
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Internationaler Markteintritt
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Kanada
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Marketing management
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Marketingmanagement
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Schwellenländer
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Website
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Kundenzufriedenheit
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Markenartikel
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United States
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Acculturation
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Beziehungsmarketing
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Brand
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English
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Laroche, Michel
7
Richard, Marie-Odile
4
Nepomuceno, Marcelo Vinhal
2
Huang, Liang
1
Hui, Michael
1
Javalgi, Rajshekhar G.
1
Kilambi, Ana
1
Kim, Chankon
1
Mikhailitchenko, Andrey
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Mikhailitchenko, Galina
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Ueltschy, Linda C.
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Yang, Zhiyong
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Zhou, Lianxi
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of advertising research
1
Journal of the Academy of Marketing Science
1
The journal of applied business research
1
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ECONIS (ZBW)
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1
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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2
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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3
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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4
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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5
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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6
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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7
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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