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Journal of business-to-business marketing
3
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3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
3
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
4
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
-
2010
Persistent link: https://www.econbiz.de/10009516195
Saved in:
5
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
6
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
7
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
8
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
9
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
10
Basic marketing research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
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