//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online advertising : defining...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Online-Marketing
13,231
Internet marketing
13,115
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
7,041
Consumer behaviour
7,034
Social Web
6,013
Social web
6,006
Werbung
4,372
Advertising
4,330
Markenführung
2,477
Brand management
2,475
Electronic Commerce
2,163
Online-Handel
2,075
Online retailing
2,072
E-commerce
2,022
Viral marketing
1,875
Virales Marketing
1,873
Markenimage
1,731
Beziehungsmarketing
1,723
Relationship marketing
1,719
Brand image
1,713
Marketingmanagement
1,540
Marketing management
1,524
Internet
1,325
United States
1,081
Deutschland
1,037
Germany
983
Theorie
974
Theory
967
Website
897
Social media
889
Marketing
884
Brand
871
Markenartikel
860
social media
847
Suchmaschine
723
Search engine
708
Emotion
610
more ...
less ...
Online availability
All
Undetermined
221
Free
64
Type of publication
All
Article
875
Book / Working Paper
213
Journal
2
Type of publication (narrower categories)
All
Article in journal
770
Aufsatz in Zeitschrift
770
Aufsatz im Buch
104
Book section
104
Graue Literatur
94
Non-commercial literature
94
Working Paper
78
Arbeitspapier
74
Hochschulschrift
30
Case study
25
Fallstudie
25
Thesis
21
Collection of articles of several authors
19
Sammelwerk
19
Guidebook
13
Ratgeber
13
Aufsatzsammlung
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
3
Sammlung
3
Amtsdruckschrift
2
Bibliografie enthalten
2
Bibliography included
2
Government document
2
Lehrbuch
2
Reprint
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Bibliografie
1
Company information
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
Firmeninformation
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Handbook
1
more ...
less ...
Language
All
English
1,055
German
36
Undetermined
1
Author
All
Kaiser, Harry M.
10
Mueller, Barbara
9
Choi, Yung Kyun
8
Budzinski, Oliver
7
Diehl, Sandra
7
Tucker, Catherine
7
Yoon, Sukki
6
Cheong, Yunjae
5
Goldfarb, Avi
5
McQuarrie, Edward F.
5
Okazaki, Shintaro
5
Pentina, Iryna
5
Phillips, Barbara J.
5
Amel, Dean F.
4
Bachmann, Ruediger
4
Bakir, Aysen
4
Calder, Bobby J.
4
Christiansen, Arndt
4
Coate, Malcolm B.
4
Ehrlich, Gabriel
4
Gao, Zhihong
4
Hartmann, Wesley R.
4
Jansen, Bernard J.
4
Kim, Kihan
4
Malthouse, Edward C.
4
Muehling, Darrel D.
4
Richards, Timothy J.
4
Ruzic, Dimitrije
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Becerra, Enrique P.
3
Bellman, Steven
3
Bright, Laura F.
3
Burton, Scot
3
Carlson, Les
3
Chaffey, Dave
3
more ...
less ...
Institution
All
National Bureau of Economic Research
8
IGI Global
3
American Bar Association / Section of Antitrust Law
2
Information Resources Management Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Carl Heymanns Verlag
1
Chambre de commerce et d'industrie de Paris
1
Institut für Wirtschaftswissenschaften <Wien>
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Springer Fachmedien Wiesbaden
1
Symposium Economics of Antitrust Enforcement <1996, San Francisco, Calif.>
1
USA / Federal Trade Commission
1
Universität Hamburg
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
54
International journal of advertising : the quarterly review of marketing communications
20
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
19
Psychology & marketing
17
Journal of promotion management : JPM
16
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Working paper / National Bureau of Economic Research, Inc.
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
10
Health marketing quarterly
9
American journal of agricultural economics
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
NBER working paper series
8
The journal of consumer marketing
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of marketing theory and practice
7
Journal of travel and tourism marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of marketing theory and practice : JMTP
6
MIT sloan management review
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Cases on strategic social media utilization in the nonprofit sector
5
European journal of marketing : EJM
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Internet advertising : theory and research
5
Journal of consumer behaviour : an international research review
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,082
EconStor
4
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
RePEc
1
Showing
1
-
10
of
1,090
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
2
Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.
;
Lutz, Richard J.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 281-301
Persistent link: https://www.econbiz.de/10003739599
Saved in:
3
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003979531
Saved in:
10
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->