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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun; Park, Namkee - In: JMM : the international journal on media management 13 (2011) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
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"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette E. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011859323