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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 9 (1992) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L. - In: The journal of product innovation management : an … 5 (1988) 3, pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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An empirical comparison of oligopolistic advertising strategies
Erickson, Gary M. - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 27-36). 1996
Persistent link: https://www.econbiz.de/10001319640
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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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The recency of technological inputs and financial performance
Heeley, Michael B.; Jacobson, Robert - In: Strategic management journal 29 (2008) 7, pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert - In: Journal of accounting & economics 16 (1993) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10001162508