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USA
Marktforschung
12,321
Market research
6,878
Credibility
5,554
Glaubwürdigkeit
5,376
Informationswert
5,250
Information value
5,060
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5,005
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4,924
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1,930
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1,560
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1,462
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1,461
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1,440
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1,144
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1,141
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1,141
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1,010
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1,007
Börsenkurs
932
Marketingmanagement
929
Share price
917
Marketing management
912
Vereinigte Staaten
909
Asymmetrische Information
850
Asymmetric information
838
Customer satisfaction
784
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781
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734
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732
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699
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Aksoy, Yunus
9
Bordo, Michael D.
7
Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Best, Roger J.
5
Hautsch, Nikolaus
5
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Müller, Christoph
5
Siklos, Pierre L.
5
Balakrishnan, Ravi
4
Boni, Leslie
4
Broaddus, J. Alfred
4
Christiano, Lawrence J.
4
Demertzis, Maria
4
Gust, Christopher J.
4
Jang, Soocheong
4
King, Robert G.
4
León-Ledesma, Miguel A.
4
Massa, Massimo
4
Ouliaris, Sam
4
Piskorski, Tomasz
4
Viegi, Nicola
4
Womack, Kent
4
Albaum, Gerald S.
3
Best, Ronald W.
3
Blinder, Alan S.
3
Butler, Matthew J.
3
Ding, Yuan
3
Dominguez, Kathryn M.
3
Duncan, Delbert J.
3
Froot, Kenneth
3
Gallo, Giampiero M.
3
Giot, Pierre
3
Goodfriend, Marvin
3
Gotti, Giorgio
3
Granger, C. W. J.
3
Herrmann, Andreas
3
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American Marketing Association
7
National Bureau of Economic Research
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Federal Reserve Bank of St. Louis
2
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
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AMACOM
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Chambre de commerce et d'industrie de Paris
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Coopers & Lybrand
1
Department of Commerce
1
European University Institute / Department of Law
1
FAO
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of Cleveland
1
Federal Reserve Bank of Kansas City / Research Division
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
IGI Global
1
Institute of Chartered Accountants in England and Wales
1
Institute of Marketing. Industrial Market Research, Ltd.
1
J. Walter Thompson Company
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Massachusetts Institute of Technology
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Rodney L. White Center for Financial Research
1
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Working paper / National Bureau of Economic Research, Inc.
34
Journal of accounting and public policy
29
The review of financial studies
21
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of business research : JBR
14
The journal of finance : the journal of the American Finance Association
12
Business horizons
11
International journal of hospitality management
11
Journal of financial and quantitative analysis : JFQA
11
The journal of futures markets
11
Journal of accounting research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising research
9
Journal of marketing theory and practice
9
Journal of money, credit and banking : JMCB
8
Psychology & marketing
8
Review / Federal Reserve Bank of St. Louis
8
Journal of marketing research : JMR
7
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
6
Discussion paper / Centre for Economic Policy Research
6
International Journal of Bank Marketing
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of accounting, auditing & finance
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of travel and tourism marketing
6
NBER working paper series
6
SpringerLink / Bücher
6
The accounting review : a publication of the American Accounting Association
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
ECB Working Paper
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economics & business
5
Journal of economics and finance
5
Journal of monetary economics
5
Journal of the Academy of Marketing Science
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
MSI reports : working paper series
5
Neue betriebswirtschaftliche Forschung : Nbf
5
The journal of structured finance
5
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Source
All
ECONIS (ZBW)
1,510
EconStor
13
Other ZBW resources
9
USB Cologne (EcoSocSci)
6
OLC EcoSci
1
Showing
1
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10
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1
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
2
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
3
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source
credibility
perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
4
Reexamining health messages in the digital age : a fresh look at source
credibility
effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
5
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
Saved in:
6
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
7
What we may have is a failure to communicate : labeling environmentally certified forest products
Teisl, Mario Francis
- In:
Labelling strategies in environmental policy
,
(pp. 329-341)
.
2007
Persistent link: https://www.econbiz.de/10003606719
Saved in:
8
Dynamism inside the Mo Box : the
credibility
of market information as a key factor in market orientation
Yamashita, Yuko
;
Uehara, Wataru
;
Fukutomi, Gen
;
Sasaki, …
- In:
Hitotsubashi journal of commerce & management
46
(
2012
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009716606
Saved in:
9
The effects of source
credibility
and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
10
Viral marketing
Rakić, Mira
;
Rakić, Beba
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 179-187
Persistent link: https://www.econbiz.de/10010493183
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