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USA
Beziehungsmarketing
25,192
Relationship marketing
25,164
Marketingmanagement
16,914
Marketing management
16,096
Konsumentenverhalten
10,991
Consumer behaviour
10,980
Kundenzufriedenheit
5,416
Customer satisfaction
5,410
Theorie
4,872
Theory
4,835
Marketing
4,091
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3,947
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3,937
Deutschland
3,925
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3,810
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3,650
Brand management
3,647
Soziales Verhalten
3,451
Social behaviour
3,348
Social Web
2,567
Social web
2,566
Online-Marketing
2,518
Internet marketing
2,461
Lieferantenmanagement
2,448
Supplier relationship management
2,447
United States
2,430
Markenimage
2,315
Brand image
2,309
Electronic Commerce
2,002
E-commerce
1,925
Brand
1,675
Einzelhandel
1,672
Markenartikel
1,668
Retail trade
1,648
Strategisches Management
1,569
Innovation
1,558
Vertrauen
1,553
Confidence
1,541
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1,540
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9
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93
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Kotler, Philip
17
Smith, Alan D.
15
Kumar, V.
14
Kaiser, Harry M.
12
Fairlie, Robert W.
9
Hawkins, Del I.
8
Perreault, William D.
7
Walsh, Gianfranco
7
Brodie, Roderick J.
6
Burks, Stephen V.
6
Carpenter, Jeffrey P.
6
Han, Heesup
6
Johnson, Michael D.
6
Keller, Kevin Lane
6
Mattila, Anna S.
6
Mothersbaugh, David L.
6
Conduit, Jodie
5
Gourio, François
5
Gulati, Ranjay
5
Götte, Lorenz
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Kalil, Ariel
5
Newman, Bruce I.
5
Rudanko, Leena
5
Song, Michael
5
Armstrong, Gary
4
Beatty, Sharon E.
4
Best, Roger J.
4
Blankson, Charles
4
Boyd, Harper W.
4
Chandon, Pierre
4
Day, George S.
4
Gremler, Dwayne D.
4
Grewal, Dhruv
4
Grossberg, Kenneth Alan
4
Grönroos, Christian
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hennig-Thurau, Thorsten
4
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American Marketing Association
15
USA / General Accounting Office
5
IGI Global
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Gottfried Wilhelm Leibniz Universität Hannover
2
National Bureau of Economic Research
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
California Agricultural Experiment Station
1
Confederation of Britisch Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Ludwig-Maximilians-Universität München
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
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Journal of business research : JBR
37
Working paper / National Bureau of Economic Research, Inc.
36
Journal of marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of hospitality management
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
The journal of services marketing
21
Journal of retailing and consumer services
19
Journal of the Academy of Marketing Science
19
Harvard business review : HBR
18
Journal of business ethics : JOBE
17
Psychology & marketing
17
Journal of marketing management : MM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Services marketing quarterly
15
The journal of business & industrial marketing
14
European journal of marketing : EJM
13
Journal of advertising research
12
Strategy & leadership : a publication of Strategic Leadership Forum
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing theory and practice
11
Journal of service research : JSR
11
The journal of consumer marketing
11
Academy of Management journal : AMJ
10
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business strategy
10
Journal of travel and tourism marketing
10
Australasian marketing journal
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Business horizons
8
Journal of marketing communications
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
MSI reports : working paper series
8
Report / Marketing Science Institute
8
SpringerLink / Bücher
8
The journal of personal selling & sales management : JPSSM
8
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Source
All
ECONIS (ZBW)
2,456
USB Cologne (EcoSocSci)
22
EconStor
11
RePEc
1
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1
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date (oldest first)
1
Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray
-
1997
Persistent link: https://www.econbiz.de/10000975614
Saved in:
2
Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray
- In:
Vertical relationships and coordination in the food …
,
(pp. 225-250)
.
1999
Persistent link: https://www.econbiz.de/10001420763
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
4
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
5
30 years of frequent flyer programs
Boer, Evert R. de
;
Gudmundsson, Sveinn Vidar
- In:
Journal of air transport management
24
(
2012
),
pp. 18-24
Persistent link: https://www.econbiz.de/10009702366
Saved in:
6
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
7
The untapped potential of digital loyalty programmes
Shiliashki, Mario
- In:
Journal of payments strategy & systems
7
(
2013/14
)
2
,
pp. 106-111
Persistent link: https://www.econbiz.de/10009781330
Saved in:
8
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
9
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
10
A typology framework of loyalty reward programs
Cao, Yuheng
;
Nsakanda, Aaron Luntala
;
Mann, Inder Jit Singh
- In:
E-business technology and strategy : international …
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10008668047
Saved in:
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