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USA
Beziehungsmarketing
25,122
Relationship marketing
25,094
Konsumentenverhalten
12,270
Consumer behaviour
12,250
Marktforschung
12,245
Market research
6,535
Kundenzufriedenheit
5,678
Customer satisfaction
5,668
Viral marketing
4,758
Virales Marketing
4,748
Dienstleistungsqualität
4,084
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4,074
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4,012
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4,010
Theorie
3,827
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3,805
Deutschland
3,598
Germany
3,228
Online-Marketing
3,168
Internet marketing
3,142
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2,916
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2,913
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2,607
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2,562
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2,255
Brand image
2,248
Lieferantenmanagement
2,226
Supplier relationship management
2,225
Electronic Commerce
2,134
E-commerce
2,064
Online-Handel
2,029
Online retailing
2,021
Marketing
1,906
United States
1,643
Markenartikel
1,550
Vertrauen
1,522
Einzelhandel
1,520
Confidence
1,518
Kundenintegration
1,506
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61
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Sammelwerk
33
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17
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17
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73
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26
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Smith, Alan D.
15
Kumar, V.
13
Day, George S.
8
Han, Heesup
7
Hawkins, Del I.
7
Walsh, Gianfranco
7
Aaker, David A.
6
Jang, Soocheong
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Gourio, François
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Malhotra, Naresh K.
5
Mattila, Anna S.
5
Mothersbaugh, David L.
5
Rudanko, Leena
5
Skiera, Bernd
5
Albaum, Gerald S.
4
Beatty, Sharon E.
4
Gremler, Dwayne D.
4
Gupta, Sunil
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Kotler, Philip
4
Leone, Robert P.
4
Lucas, Robert W.
4
Schweidel, David A.
4
Tadajewski, Mark
4
Tanford, Sarah
4
Xie, Ying
4
Best, Roger J.
3
Bruwer, Johan
3
Chen, Tom
3
Dawes, John
3
Donthu, Naveen
3
Duncan, Delbert J.
3
Eggert, Andreas
3
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American Marketing Association
7
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5
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Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
NetLibrary, Inc
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
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1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Business Information Centre <Toronto>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation of Britisch Industry
1
Department of Commerce
1
Econometrisch Instituut <Rotterdam>
1
FAO
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Weltwirtschaft
1
Institute of Marketing. Industrial Market Research, Ltd.
1
J. Walter Thompson Company
1
Ludwig-Maximilians-Universität München
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Massachusetts Institute of Technology
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
OECD
1
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International journal of hospitality management
32
Journal of business research : JBR
29
The journal of services marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of retailing and consumer services
18
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service research : JSR
14
Services marketing quarterly
13
Harvard business review : HBR
12
Journal of marketing
12
Journal of travel and tourism marketing
12
Psychology & marketing
12
Business horizons
11
Journal of marketing theory and practice
11
Strategy & leadership : a publication of Strategic Leadership Forum
10
Journal of advertising research
9
Journal of marketing management : MM
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
8
The journal of business & industrial marketing
8
Academy of Management journal : AMJ
7
Harvard-Business-Manager : das Wissen der Besten
7
Journal of business ethics : JOBE
7
Journal of financial services marketing : JFSM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
MSI reports : working paper series
6
Report / Marketing Science Institute
6
The international review of retail, distribution and consumer research
6
The journal of applied business research
6
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ECONIS (ZBW)
1,694
USB Cologne (EcoSocSci)
5
EconStor
4
OLC EcoSci
1
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1
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
2
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
Saved in:
3
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
4
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
Saved in:
5
Understanding the relationships between commitment and voice : hypotheses, empirical evidence, and directions for future research
Beatty, Sharon E.
;
Reynolds, Kristy E.
;
Noble, Stephanie M.
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10009578290
Saved in:
6
Image of all hotel scales on travel blogs : its impact on customer loyalty
Zhang, Jian Jane
;
Mao, Zhenxing
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10009512714
Saved in:
7
Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh
;
Spinelli, Gabriella
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
Saved in:
8
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
9
Exploring the impacts of service guarantee strategy
Lee, Kyuho
;
Khan, Mahmood A.
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009537257
Saved in:
10
Nomological validity of the Net Promoter Index question
Leisen Pollack, Birgit
;
Alexandrov, Aliosha
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10009747187
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