Narrow search
Showing 1 - 10 of 1,378
Cover Image
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Cover Image
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Cover Image
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017
Persistent link: https://www.econbiz.de/10011656857
Cover Image
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
Cover Image
In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Kearney, Treasa - In: Multi-channel marketing, branding and retail design : …, (pp. 193-217). 2016
Persistent link: https://www.econbiz.de/10011582614
Cover Image
The impact of mission fulfillment on the internal audience : psychological job outcomes in a services setting
Suh, Taewon; Houston, Mark B.; Barney, Steven M.; Kwon, … - In: Journal of service research : JSR 14 (2011) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10008826885
Cover Image
Corporate social responsibility and the benefits of employee trust : a cross-disciplinary perspective
Hansen, S. Duane; Dunford, Benjamin B.; Boss, Alan D.; … - In: Journal of business ethics : JOBE 102 (2011) 1, pp. 29-45
Persistent link: https://www.econbiz.de/10009297346
Cover Image
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Cover Image
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Cover Image
Value implications of corporate branding in mergers
Mizik, Natalie; Knowles, Jonathan; Dinner, Isaac - In: MSI reports : working paper series (2010) 4, pp. 187-233
Persistent link: https://www.econbiz.de/10009007357