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USA
Lieferantenmanagement
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Chu, Wujin
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Industrial marketing management : the international journal for industrial and high-tech firms
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of sport management and marketing : IJSMM
25
American journal of agricultural economics
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of production economics
15
European journal of operational research : EJOR
13
International journal of production research
13
Journal of business-to-business marketing
13
The journal of business & industrial marketing
13
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12
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11
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
International journal of sports marketing & sponsorship
9
Journal of business logistics : JBL
9
Journal of business research : JBR
9
Production and operations management : an international journal of the Production and Operations Management Society
9
The journal of supply chain management : a global review of purchasing and supply
9
Business horizons
7
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of purchasing and supply management
7
Journal of economics & management strategy : JEMS
6
Journal of the Operational Research Society : OR
6
The journal of law, economics, & organization
6
The review of economics and statistics
6
Economic perspectives
5
Journal of political economy
5
Journal of the Academy of Marketing Science
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
The journal of personal selling & sales management : JPSSM
5
The review of financial studies
5
American journal of business : applying research to practice ; AJB
4
College of Business working papers
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Economic Analysis Group discussion paper
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Global business and organizational excellence : a review of research & best practices
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
9
RePEc
3
EconStor
2
Other ZBW resources
2
OLC EcoSci
1
Showing
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1
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
2
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
3
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
4
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
5
Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
Saved in:
6
Athlete endorsement contracts : the impact of conventional stars
Fizel, John L.
;
McNeil, Chris R.
;
Smaby, Timothy
- In:
International advances in economic research : IAER ; an …
14
(
2008
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10003788373
Saved in:
7
Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel
;
Link, Charles R.
- In:
Journal of sports economics
9
(
2008
)
5
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
Saved in:
8
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
9
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
10
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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