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The interplay of conscious and automatic mechanisms in the context of routine use : an integrative and comparative study of contrasting mechanisms
Ray, Soumya; Seo, DongBack - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 523-539
Persistent link: https://www.econbiz.de/10010243572
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Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian - In: Journal of revenue and pricing management 21 (2022) 3, pp. 274-290
Persistent link: https://www.econbiz.de/10013258153
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I should have known better! : when firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
Philp, Matthew; Ashworth, Laurence - In: Journal of business research : JBR 116 (2020), pp. 283-293
Persistent link: https://www.econbiz.de/10012257608
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Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems
Ceran, Yasin; Singh, Harpreet; Mookerjee, Vijay S. - In: Production and operations management : an international … 25 (2016) 10, pp. 1673-1688
Persistent link: https://www.econbiz.de/10011602912
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A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.; Borinstein, Andrew; Kaji, Joel; … - In: International journal of consumer studies 47 (2023) 4, pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria; Namin, Aidin; Richard, Marie-Odile - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
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Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry; Wolf, Mitchell; Lecat, Benoit - In: International journal of wine business research 34 (2022) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732