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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...
Persistent link: https://www.econbiz.de/10012396418
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Personal brand creation in the digital age : theory, research and practice
Grzesiak, Mateusz - 2018
Persistent link: https://www.econbiz.de/10011723493
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.; Cho, Moonhee; Yim, Mark Yi-cheon - In: Handbook of social media management : value chain and …, (pp. 737-749). 2013
Persistent link: https://www.econbiz.de/10009763845
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Differences in event brand personality between social media users and non-users
Walsh, Patrick; Clavio, Galen; Lovell, M. David; … - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
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Building trust through reputation management
Argenti, Paul A. - In: Public trust in business, (pp. 236-265). 2014
Persistent link: https://www.econbiz.de/10010416730
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Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.; Ahmed, K. A. Asraar - In: International journal of enterprise network management 9 (2018) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10011971312