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USA
Marketing
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Kotler, Philip
19
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7
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7
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7
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6
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6
Layton, Roger A.
6
Perreault, William D.
6
Soffer, Pnina
6
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5
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5
Heizer, Jay H.
5
Keller, Kevin Lane
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Lewis, Michael
5
Li, Jun
5
Lovelock, Christopher H.
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5
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4
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4
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NetLibrary, Inc
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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2
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Walter de Gruyter Inc.
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Academy for Health Services Marketing <Chicago, Ill.>
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Accenture
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American Management Association / Marketing Division
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American Management Association, Marketing Division
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American Society for Public Administration
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Apress L.P.
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Ash Center for Democratic Governance and Innovation
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Asia Pacific Economic Cooperation / Policy Support Unit
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Australien / Productivity Commission
1
California Agricultural Experiment Station
1
Campus Verlag
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Communication Advertising and Marketing Education Foundation Ltd.
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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
EurOMA <21., 2014, Palermo>
1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Federal Reserve Bank of Richmond
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Global Transfer Pricing Conference <5., 2022, Online>
1
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International journal of production research
26
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Business process management journal
16
Journal of business research : JBR
16
Journal of operations management
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
International journal of production economics
13
Political marketing in the United States
13
Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
12
Journal of marketing education : JME
11
European journal of operational research : EJOR
10
International Journal of Bank Marketing
10
International journal of productivity and quality management : IJPQM
10
Journal of marketing
10
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
9
Business Process Management Workshops : BPM 2012 International Workshops, Tallinn, Estonia, September 3, 2012 ; revised papers
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International Journal of Operations & Production Management
9
MIT sloan management review
9
SpringerLink / Bücher
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Enterprise information systems
8
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Business horizons
7
Information systems and e-business management : ISeB
7
International journal of business information systems : IJBIS
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Manufacturing & service operations management : M & SOM
7
Marketing intelligence & planning
7
Production and operations management : an international journal of the Production and Operations Management Society
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
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ECONIS (ZBW)
2,021
USB Cologne (EcoSocSci)
104
Other ZBW resources
70
RePEc
5
BASE
4
EconStor
4
OLC EcoSci
1
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1
Modifying reality :
marketing
for the 22nd century
Paz, Gabriel H. de la
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
Saved in:
2
Developing superior value propositions : a strategic
marketing
imperative
Payne, Adrian
;
Frow, Pennie
- In:
Journal of service management
25
(
2014
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
Saved in:
3
Introduction to the special issue on
marketing
and operations management interfaces and coordination
Ho, Teck-Hua
;
Tang, Christopher S.
- In:
Production and operations management : an international …
18
(
2009
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10003894637
Saved in:
4
A process for managing the re-convergence of
marketing
functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
Saved in:
5
The role of coordinated
marketing
-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
Saved in:
6
Marketing
in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
7
Digital
marketing
Baykal, Mehmet
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 135-155)
.
2017
Persistent link: https://www.econbiz.de/10011887961
Saved in:
8
What brings the value to outcome-based contract providers? : value drivers in outcome business models
Visnjic Kastalli, Ivanka
;
Jovanovic, Marin
;
Neely, Andy D.
- In:
International journal of production economics
192
(
2017
),
pp. 169-181
Persistent link: https://www.econbiz.de/10011782339
Saved in:
9
Managing the politics of value propositions
Corvellec, Hervé
;
Hultman, Johan
- In:
Marketing theory
14
(
2014
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011346940
Saved in:
10
Understanding business model : literature review of concept and trends
Goyal, Sandeep
;
Kapoor, Amit
;
Esposito, Mark
;
Sergi, …
- In:
International journal of competitiveness
1
(
2017
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011879214
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