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You are what you speak? Global...
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USA
Consumer behaviour
93
Konsumentenverhalten
81
International marketing
30
Internationales Marketing
29
Globalization
28
Welt
28
World
28
Cultural identity
27
Kulturelle Identität
27
Globalisierung
24
Brand image
19
Markenimage
19
Canada
18
Brand management
17
Markenführung
17
China
16
Ethnic group
16
Ethnische Gruppe
16
Designation of origin
14
Herkunftsbezeichnung
14
Online retailing
13
Online-Handel
13
Customer satisfaction
12
National culture
11
Nationalkultur
11
Kanada
10
Markenartikel
10
Brand
9
Culture
9
Marketing
9
Marketing management
9
Marketingmanagement
9
Service quality
9
Social integration
9
Soziale Integration
9
Acculturation
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Market segmentation
8
Materialism
8
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English
8
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Laroche, Michel
7
Richard, Marie-Odile
4
Nepomuceno, Marcelo Vinhal
2
Elliot, Statia
1
Huang, Liang
1
Hui, Michael
1
Javalgi, Rajshekhar G.
1
Kilambi, Ana
1
Kim, Chankon
1
Kim, Samuel Seongseop
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Papadopoulos, Nicolas G.
1
Ueltschy, Linda C.
1
Yang, Zhiyong
1
Zhou, Lianxi
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of advertising research
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of applied business research
1
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ECONIS (ZBW)
8
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1
An integrative model of place image : exploring relationships between destination, product, and country images
Elliot, Statia
;
Papadopoulos, Nicolas G.
;
Kim, Samuel …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
5
,
pp. 520-534
Persistent link: https://www.econbiz.de/10009300454
Saved in:
2
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
3
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
4
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
5
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
6
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
7
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
Saved in:
8
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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