Narrow search
Showing 1 - 10 of 330,298
Cover Image
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette; Johnston, Wesley J.; Wilson, … - In: The journal of business & industrial marketing 27 (2012) 5, pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Cover Image
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Cover Image
Exhibition booth personnel as the key to successful trade fairs
Heger, Günther - In: Trade show management : planning, implementing and …, (pp. 861-872). 2005
Persistent link: https://www.econbiz.de/10003143003
Cover Image
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
Cover Image
The effect of marketing orientation on the ROA in three economic time periods : a longitudinal study of community banks in the Southeastern United States (2003-2016)
Sullivan, Gerald F.; Fitzgerald, John; Djokic, Boris - In: Journal of international business and economics : JIBE 18 (2018) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10011865119
Cover Image
Developing marketing strategies for a travel destination in the USA using the nominal group technique
Clark, J. Dana; Dotson, Michael J.; Dave, Dinesh S. - In: International journal of management practice : IJMP 4 (2010/11) 2, pp. 182-199
Persistent link: https://www.econbiz.de/10008647423
Cover Image
Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.; Coleman, Barbara C.; Backman, Kenneth - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Cover Image
Die Bedeutung eines kulturellen Großprojektes im Ausland : Werbe und Imageanalyse für den Tourismus ; [Kurzfassung]
Lager, Christian - 1997
Persistent link: https://www.econbiz.de/10001439527
Cover Image
Sustainable marketing of cultural and heritage tourism
Chhabra, Deepak - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003879224
Cover Image
The destination promotion triad : understanding asymmetric stakeholder interdependencies among the city, hotels, and DMO
Sheehan, Lorn; Ritchie, J. R. Brent; Hudson, Simon - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 64-74
Persistent link: https://www.econbiz.de/10003566692